职教组卷基于海量职教高考试题库建立的在线组卷及学习系统
职教组卷
  • 题型:阅读理解 题类:单元测试 难易度:易


      Shopping is not as simple as you may think! There are all sorts of tricks(窍门)at play each time we reach out for that particular brand(品牌)of product on the shelf.
      Coloring, for example, varies according to what the producers are trying to sell. Health foods are Packaged(包装)in greens, yellows or browns because we think of these as healthy colors. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver. When some kind of pain killer was brought out recently, researchers found that the colors turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package -blue because We think of it as safe, and white as calm.
      The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.
      It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!
      The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to Promote(推销)their goods, came to the conclusion: ”Any fool Call make soap, but it takes a genius(天才)to Sell it.”
    (1) Which of the following may attract a shopper into buying a product according to the text?
    A. The cost of its package.B. The price of the product.
    C. The colour of its package.D. The brand name of theproduct.
    (2) Health foods are packaged in ______because we think of these as healthy colors.
    A. greens, yellows or redsB. blue, gold or silver
    C. greens, yellows or brownsD. white, gold or browns
    (3) According to the passage, shopping is______you may think.
    A. as simple asB. not as simple as
    C. not as difficult asD. the same as
    (4) What can we learn from the underlined sentence “Any fool Can make soap, but ittakes a genius天才to sell it”?
    A. To Promote(推销)the goods is important.
    B. A genius can make soap.
    C. A fool can make soap.
    D. It’s enough to have a good product.
    (5) Which of the following will the author probably agree with?
    A. Ice cream packets are often red.
    B. The size of a product can’t attract a shopper.
    C. Quite often a bottle contains as much as it appears to.
    D. There are all sorts of tricks of product on the shelf.
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